Client Work
Strategic communication campaigns and agency deliverable assets created for real-world clients.
PR Capstone Work: Spindrift Cherry Launch
For my senior PR Capstone, I developed a comprehensive strategic communications campaign for Spindrift Beverage Co. focused on the national launch of their seasonal Cherry Sparkling Water. Our work integrated high-level media relations, influencer partnerships, and celebrity spokesperson management to drive brand awareness and consumer engagement for the product’s June 2026 debut.
The visual pitch deck presenting the launch strategy, Mackinac Island press trip concept, and partnerships with Glen Powell and Abbey Sharp.
A 19-page written plan covering Spindrift situational analysis (SWOT), key messages, tactical rollout schedule, and budget breakdown.
Announcing the debut of the Cherry flavor, highlighting Spindrift's Non-UPF verification and partner initiatives with Farm Aid.
Targeted media pitch designed for People magazine focusing on Glen Powell's on-set wellness routines and real-ingredient choices.
SOC3 Student Agency: Botiwalla Expansion
During my final semester, I worked on the Community Engagement Team at SOC3 (American University's student-led agency) to support Botiwalla, an Indian street food brand, as they expanded into the Washington, D.C. market. We developed key media strategies and local engagement mockups.
Strategic pitch deck featuring local expansion media deliverables, branded content assets, and event activation plans.
Country Music Hall of Fame and Museum PR Work
During my summer PR internship in Nashville, I supported the communications team in event logistics and media relations. I maintained the PR Announcement Schedule and monitored media coverage using TV Eyes and Meltwater.
Final intern presentation deck outlining my support during the Lainey Wilson exhibition opening, media coordination, and Getty Images clearance.